2025 B2B Marketing Benchmark Report
2025 B2B Marketing Benchmark Report
The 2025 B2B Marketing Benchmark Report from EndeavorB2B captures how leading marketers navigate a fast-changing landscape shaped by AI, evolving buyer expectations, and shifting investment priorities. Drawing insights from hundreds of marketing professionals across industries, the report reveals where organizations invest, what’s working, and how marketing leaders align strategy with measurable growth.
As budgets expand and technology adoption accelerates, marketers are redefining effectiveness, from balancing automation with human creativity to leveraging events, video, and content for authentic engagement. The report also highlights how cross-functional collaboration, research-driven decision-making, and data integration reshape how marketing delivers business impact.
Whether you’re fine-tuning your 2025 marketing plan or rethinking how to deploy AI responsibly, this report offers the intelligence you need to stay ahead of the curve.
In this report, you’ll learn:
- Where B2B marketers are increasing budgets and which channels deliver the highest ROI
- How leaders use AI to enhance efficiency while maintaining creativity and trust
- Why live events, webinars, and video remain core to driving qualified leads and engagement
- How research and cross-functional collaboration inform more strategic, customer-centric marketing decisions