Federal Reserve Interest Rate Cut: September 2024
How are business leaders responding to the Federal Reserve’s latest interest rate cut—and what does it mean for corporate investment strategies heading into 2025?
The Federal Reserve Interest Rate Cut Pulse Survey from Endeavor Business Intelligence captures market sentiment in real time, revealing how executives interpret the Fed’s decision and adjust their plans. Conducted in September 2024, the survey offers a data-driven snapshot of confidence levels, spending intentions, and lingering concerns across key industries.
While more than half of respondents viewed the rate cut positively, most are holding steady on investment plans, signaling cautious optimism rather than aggressive expansion. Inflation, economic slowdown, and access to capital remain front-of-mind as leaders weigh risk against opportunity. The findings reflect a business community that’s encouraged, but measured, as it navigates uncertain financial terrain.
In this report, you’ll learn:
- How executives perceive the impact of the rate cut on growth and stability
- Why most companies are maintaining steady investment levels despite improved borrowing conditions
- Where select businesses are selectively increasing spending, particularly in equipment and hiring
- Which long-term economic risks are shaping investment and budget decisions

