Business Implications of Tariff Changes (January 2025)

How prepared are U.S. businesses for new trade policies? “Business Implications of Tariff Changes” reveals how companies are responding to potential shifts in international tariffs and the ripple effects on pricing, supply chains, and operational costs.
Oct. 15, 2025
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Business Implications of Tariff Changes 

As U.S. trade policy evolves, many businesses are assessing how potential tariff adjustments could affect their operations, costs, and supply chains. The Business Implications of Tariff Changes pulse survey from Endeavor Business Intelligence is an analysis of data captured in December 2024 to show how organizations are preparing, or not, for possible shifts in international trade policy heading into 2025.

The findings reveal that while some companies have developed contingency plans, most are still in early stages of readiness. Over half of the respondents only monitor tariff developments, and nearly a quarter admit to having no formal preparation in place. Despite this, most organizations expect to move quickly should new tariffs be introduced, underscoring a shared sense of urgency.

Pricing strategies, domestic sourcing, and supplier diversification emerge as the top tactics companies plan to deploy to offset cost pressures. With many respondents anticipating double-digit increases in operational expenses, the report highlights the importance of proactive planning and flexible supply chain management.

In this report, you’ll learn:

  • How prepared organizations are for potential tariff increases, and where the most significant readiness gaps exist 

  • Which strategic responses, from price adjustments to domestic sourcing, are most commonly planned 

  • What percentage of companies anticipate significant cost impacts from tariff changes 

  • How quickly most organizations plan to respond once new trade policies are announced