Impact of Trump’s New Tariffs on Businesses (April 2025)

The April 2025 tariff announcement by President Trump has sent ripple effects through nearly every sector of the U.S. economy. “Impact of Trump’s New Tariffs on Businesses” captures the immediate reactions of more than 400 business professionals, offering a real-time view into how companies are assessing risks, managing costs, and planning their next moves.

Oct. 16, 2025

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Impact of Trump’s New Tariffs on Businesses: April 2025

Following the Trump administration’s April 2025 tariff announcement, Endeavor Business Intelligence conducted a pulse survey to measure how companies across industries are reacting in real time. The findings show widespread uncertainty and immediate operational strain as businesses weigh the effects of higher import costs and supply chain disruptions.

Of 437 respondents, 41% expect negative business impacts, while about a quarter anticipate potential benefits, highlighting a divided outlook across sectors. Most companies report that tariff effects are already being felt or will surface within weeks, underscoring how quickly policy shifts are rippling through the economy.

Increasing raw material costs as well as supply chain disruptions are the most pressing concerns. In response, more than half of businesses plan to raise prices to offset expenses, while fewer pursue structural changes such as reshoring or workforce adjustments. For many, the focus remains short-term cost management rather than long-term strategic transformation.

In this report, you’ll learn:

How businesses across industries are assessing the impact of new U.S. tariffs on operations and costs
Why most companies expect immediate effects, with some already feeling the strain
Which sectors are most exposed to tariff-related disruptions
How companies are responding, from price adjustments to selective supply chain and investment shifts