Three Months In: The Business Impact of Trump’s New Tariffs: August 2025
Three months after the Trump administration’s April 2025 tariff rollout, U.S. businesses are still adjusting to higher costs, shifting supply chains, and an evolving policy landscape. The Endeavor Business Intelligence Pulse Survey provides a timely look at how organizations are responding as short-term disruptions give way to more structural changes.
Two-thirds of respondents report negative effects from tariffs, with manufacturing, construction, and automotive firms among the hardest hit. Rising material costs and ongoing supply chain disruptions are forcing many companies to rethink procurement and pricing strategies. Since May, more businesses have moved from waiting to acting, most commonly raising prices to offset increased expenses.
While temporary adjustments remain widespread, a growing share of organizations are planning or implementing long-term shifts, including domestic sourcing and operational redesigns. The data points to a business community increasingly treating tariffs not as a temporary shock, but as a lasting factor in strategic planning.
In this report, you’ll learn:
- How businesses’ sentiment toward tariffs has shifted over three months of implementation
- Why operating costs are climbing, and which industries are most exposed to long-term tariff pressure
- What strategies companies are using to manage costs — from short-term price increases to supply chain reconfiguration
- How more organizations are transitioning from temporary fixes to permanent operational changes in response to policy uncertainty

