The risk is real.
The COO role is often described as the most powerful — and most precarious — seat in the C-suite. While COOs are hired to bring structure, execution and operational rigor, their long-term success hinges on one critical variable: alignment with the CEO.
Misalignment rarely happens overnight. It develops slowly, through shifting expectations, unspoken assumptions, changing business realities and infrequent recalibration. When alignment erodes, even highly capable COOs can find themselves sidelined, frustrated or ultimately replaced.
Chuck Orzechowski, CEO of COO Forum, shares insights drawn from two decades of working with hundreds of COOs across industries. His perspective reflects a hard truth: Operational excellence alone is not enough. Sustained COO success requires intentional, ongoing alignment with the CEO.
Why is CEO–COO alignment so critical to the success of the COO role?
The COO role is not a fixed job description. It is a living agreement shaped by the CEO’s needs, leadership style and the company’s stage of growth. More than any other executive role, the COO’s effectiveness depends on how clearly and consistently that agreement is understood.
When alignment is strong, the COO becomes an extension of the CEO’s intent. Strategy turns into execution, decisions accelerate, and the organization operates with coherence. When alignment weakens, even highly capable COOs can find themselves uncertain about priorities, authority and what success actually looks like. Alignment is not about agreeing on everything. It is about sharing the same understanding of where the company is going and how each leader contributes to getting there.
How does misalignment typically show up between a CEO and COO?
Misalignment rarely starts with conflict. I know this from my own experience as a COO. It usually begins with assumptions. The CEO assumes the COO understands what matters most. The COO assumes that silence means approval. Over time, expectations shift while conversations stay the same. Strategic discussions become less frequent. Decisions happen without the COO in the room. Authority becomes blurry. By the time frustration surfaces, the gap has often been growing quietly for months. What used to be an environment of what I call “positive friction” now becomes “negative friction.” The ability to disagree constructively is lost, and simple decisions take on a feeling of winning or losing.