Biohacking Your Holiday Perks for Real ROI

A new wave of holiday incentives swaps late-night celebrations for science-backed recovery, treating time, rest, and energy as strategic assets instead of seasonal afterthoughts.
Dec. 6, 2025
2 min read

Year-end "gratitude" in the professional world has traditionally meant bonuses, holiday parties, and endless mandatory events that leave people dragging themselves into January. While the intention is appreciation, the outcome is often exhaustion. 

Maybe it's time to ask your leadership team a more difficult question: Are you rewarding performance, or quietly undermining it?

As reported in IndustryWeek, a growing wave of leaders is taking a new approach, offering restoration rather than piling on more stimulation. This new holiday playbook is built around recovery, wellness, and behavioral balance, giving your employees the opportunity to recharge.

This isn't just a nice thing to do — the end of the calendar year aligns with a biological slump many organizations are unaware of, or simply ignore. Shorter days and reduced exposure to sunlight decrease serotonin and disrupt circadian rhythms. Combine that with year-end deadlines and the seemingly endless stream of holiday commitments, which push cortisol and stress to their peak. The pattern is predictable, with productivity spiking just before Thanksgiving, and then falling sharply in December.

According to the World Health Organization, burnout now affects an estimated 40% of workers globally, which can manifest in symptoms ranging from emotional detachment to chronic fatigue. 

So, what can you do as an executive leader? You can forward this article to HR and wash your hands of it, or you can lead the charge on redesigning holiday incentives by offering recovery-focused options instead of defaulting to one-size-fits-all perks. A few ideas:

  • Wellness stipends: Fitness or wellness reimbursements that employees can use toward gym memberships, equipment, or other services can improve your workforce's physical, mental, and emotional health. 
  • Recharge weeks: Rather than a vague "office slowdown" where everyone spends more time than usual in the breakroom, offer structured recharge weeks where employees can fully disconnect. Research shows that employees who take restorative breaks return to work with higher cognitive flexibility and emotional regulation — two predictors of performance longevity.
  • Digital detox bonuses: Offer perks like gift cards or other incentives for digital disconnection during the holidays to reward reduced screen time or verified time outdoors. When attention resets, creativity returns.

And, as you may have figured out, this applies to you, too. When you feel refreshed and restored, you'll experience improved decision-making, social connection, and working memory. Downtime is what gives you the necessary energy to prepare for the next strategic move.

About the Author

Abby White

Abby White

Vice President, Content Studio

Abby White is a content strategist, newsroom-trained writer, and brand storyteller. As Vice President of EndeavorB2B’s Content Studio, she leads client-driven custom content programs across 90+ brands and the content strategy for topic and role-based newsletters serving executive audiences. An award-winning journalist with a marketer’s mindset, Abby brings 25 years of experience leading editorial, communications, marketing, and audience-building efforts across industries.

Abby launched her first magazine, Abby’s Top 40, in 1988 and made everyone in her family read it. While attending the University of Illinois, she paid her rent as a professional notetaker, which might explain why she still gets asked to take notes in meetings. Since then, she has held editorial leadership roles at an alt weekly, a newspaper, a luxury lifestyle magazine, a business journal, a music magazine, and regional women’s magazines, developing a sharp writing edge and a conversational tone that resonates with professional audiences. 

She expanded into marketing while leading communications for an entertainment industry nonprofit and later drove rebranding and audience-building efforts for an NPR music station. At EndeavorB2B, she has been instrumental in driving editorial excellence, developing scalable content strategies across multiple verticals, and building the foundation for EDGE, the company’s portfolio of executive newsletters. 

And if you’re a writer interested in contributing to ExecutiveEDGE, she’s the person you need to (politely) bug.

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