Macro Musings: What to Expect From Next Year’s Economy
Key Highlights
- Many GDP growth forecasts for are hovering around 2%, with some analysts expecting slightly lower or higher figures depending on policy and market conditions.
- Inflation remains persistent, influenced by tariffs and supply-chain costs, with prices in categories like food and electricity showing notable increases.
- Small businesses are showing signs of increased hiring plans, indicating a potential rebound in employment growth despite macroeconomic uncertainties.
Uncertainty, tariff turmoil and eye-popping AI investments and projects defined much of 2025’s economic story. Looking ahead to next year, they may largely do so again. But the story could also change for better or worse and either validate or render obsolete your organization’s growth plans.
Assembled here is a collection of recent data points and commentary about growth, inflation and hiring as well as links, a few scenarios to consider and a handful of our takeaways. Hopefully, the combination of all those things will help you frame your 2026 a little more clearly.
Growth: More of the same?
Let’s set the table with the highest-level data series around. At its mid-December meeting, the Federal Open Market Committee updated its forecast of 2026 gross domestic product growth to 2.3%, which would be a few ticks higher than where 2025 looks to land. The new FOMC forecast was up a half a percentage point from the group’s September outlook but Federal Reserve Chair Jay Powell made it a point to say that about 0.2 percentage points of that increase comes from this fall’s federal government shutdown pushed some late-2025 growth into early 2026.
Other forecasters are in the same general range as the FOMC and think the general environment won’t change much. At EY-Parthenon, Chief Economist Greg Daco and his team expect real GDP growth of 1.7% in 2026 while early readings of the nowcast model developed by researchers at the Federal Reserve Bank of New York show growth in the first quarter of a bit above 2%.
In a sign of the uncertain times, executives of publicly traded companies have been more cautious this fall than in recent years about providing an outlook. In many cases, CEOs and CFOs have punted questions on the topic and said they’ll provide more details when they report fourth-quarter results starting in late January. Two recent exceptions were Stanley Black & Decker CFO Pat Hallinan and 3M CEO Bill Brown, who both said their teams are counting on not much changing in the macro environment by this time next year.
Speaking at a Goldman Sachs conference in early December, Hallinan said there’s a chance economic activity picks up broadly as uncertainty fades—particularly in the construction sector that’s important to the tool manufacturer—but his group isn’t counting on that as it looks to grow margins.
“We probably aren’t going to prepare for a robust macro,” Hallinan said. “We will prepare for kind of a like noisy, flattish or thereabouts kind of macro.”
Brown took the same tone at that Goldman gathering. Given the range of products in 3M’s portfolio, it’s not surprising that some units are doing well while others are more limping along. His team’s emphasis, he said, is on growing faster than the overall economy by rolling out new products and improving the efficiency of its operations. But the overall tone?
“We’re planning for a macro that looks pretty similar,” Brown said.
What might make things better than expected? Interest-rate cuts could finally kick the housing market up a gear and spur new construction activity, which will flow through to manufacturing and transportation. And leadership teams that punted on some capital projects this year because of tariff uncertainty could move forward in 2026 because sitting tight another year would mean falling behind. There are signs in the metalworking and plastics sectors that some executives already are thinking that way.
As for factors that could make things worse than forecasts envision: Job cuts from the second half of this year could begin to eat into consumers’ spending power and nip faster growth in the bud. Secondly: Even after a long period of stagnation, manufacturing still might not be ready to switch over to growth mode. Jason Miller, a professor of supply-chain management at Michigan State University, said November’s regional Federal Reserve surveys showed a minor improvement in capital investment intentions but added that those gains still leave that metric short of where it’s been for most of the 2020s.
Inflation: A sticky situation
Diane Swonk, chief economist at KPMG, was about as concise as possible Dec. 10, after the FOMC meeting, about the risk that inflation flares further: “The Fed risks losing its inflation-fighting credibility by focusing more on shoring up employment than stemming inflation.”
The job market jitters are real; we’re not arguing that. But so are the persistent cost pressures on many companies in the goods side of the economy. When executives are making negative comparisons to the post-COVID period, there’s no waving away the impact of tariffs. Year-over-year durable goods price increases, which hit a post-COVID bottom of about 1.6% in early 2024, moved from 3.2% in March to more than 5% this fall. And unsurprisingly, Goldman researchers recently pointed out that companies more exposed to tariffs have been more aggressive in raising their prices.
Your outlook reading list
Editors across EndeavorB2B have been helping their readers prepare for 2026 in their industries. Here are some pieces they and contributors have produced that cover large swaths of the manufacturing, trucking, energy, construction and digital infrastructure sectors.
From IndustryWeek: Burning questions for 2026: Industry, AI, geopolitics and the future of manufacturing
From New Equipment Digest: Metalforming outlook holds steady as incoming orders rise
From Foundry Management & Technology: Aerospace and pharma pushing into recovery
From Pharma Manufacturing: Manufacturing, supply chain risks in 2026 will continue to weigh on life sciences
From Food Processing: Food & beverage economic outlook: Affordability, tariffs, GLP-1 drugs and more
From FleetOwner: Trucking's year in review: Freight recession, uncertainty, technology
From Oil & Gas Journal: IEA revises oil demand forecast upward on improving economic outlook
From HPAC Engineering: AHR releases its 2026 trend report
From Construction Equipment: 2026 annual report & forecast
From Buildings: 2026 CRE outlook: Challenges, uncertainty, and reasons for optimism
From Electrical Wholesaling: NEMA outlook forecasts more solid growth in data center & grid construction through 2027
From Electronic Design: What happens when hyperscalers take their foot off the accelerator?
From ICT Solutions & Education: 2026 data infrastructure trends: IT budgets are rising but skills gaps slow modernization
From Cabling Installation & Maintenance: Five trends that will impact the ICT industry in 2026
Few market watchers expect overall inflation to pop back to truly high levels, say 5% or more. But many do think it will hover around its current levels as increases in some categories (think food and electricity) negate easing in other categories. As The Wall Street Journal’s chief economics correspondent and Fed expert, Nick Timiraos, tweeted Dec.15, “the hawkish argument is no longer really about acceleration; it’s about the lack of a clear path to deceleration.”
Come spring, prices will begin to lap tariff-related increases from earlier this year, which will help chart a possible path—if tariffs actually do turn out to be one-off price adjustment and businesses don’t feel forced to continue to raise prices. One way to slower price appreciation is a scenario no one wants: A drop in demand steep, broad and sustained enough to force companies to stop hiking prices.
Hiring: Poised to pick up?
The steady cooling of the labor market has been one of the macro trends of 2025. In the face of uncertainty, companies have as a group slowed their hiring pace, trimmed their workforce where they think they can and committed fewer dollars to wage increases. The pendulum has swung decisively from the not-long-ago days of the Great Resignation.
On top of that, the economy has in recent years become increasingly weighted toward large companies. The Trump administration’s tariff policies have amplified that dynamic: In a recent market snapshot, Charles Schwab Chief Equity Strategist Liz Ann Sonders pointed out that businesses with at least 500 employees have added more than 5% to their payrolls since the end of 2023. Those with fewer than 20 workers have collectively grown less than 2% and firms with 20 to 49 employees were flat—before turning south as tariffs took hold this summer.
And yet: If you’re looking for an encouraging data point from the job market, consider the most recent National Federation of Independent Business jobs report. Job-creation plans among the leaders of small firms who responded to the trade group were at their highest since the near-euphoria in the wake of President Trump’s election late last year.
Similarly, a net 24% of respondents said in November that they plan to raise their compensation in the next three months. The last time that reading was that high was also in December 2024.
The upbeat take here: If small businesses—who typically lack large corporations’ cost-control levers, negotiating clout and general financial flexibility—are starting to move the dial on hiring, the worst of tariff and policy uncertainty just might be behind us.
In closing: Productivity buzzword bingo
And if that’s the case, those large corporations who have been chiseling away at their operations and boosting efficiency since the beginning of tariff turmoil—and really since the post-COVID rebound—also will be in solid shape in 2026 even if GDP growth maintains its roughly 2% pace.
On a Dec. 10 webcast previewing the economic environment of 2026, The Conference Board Senior U.S. Economist Yelena Shulyatyeva said she was optimistic that investments made in recent years—with new technologies such as artificial intelligence only now starting to contribute—will add to above-average productivity gains made since COVID. That capital deepening, where the value of machinery and infrastructure grows relative to labor, can add to future growth in the same way that the widespread adoption of computers and the internet did in the 1990s.
Nick Colas, co-founder of DataTrek Research, made a similar case in early December speaking to Josh Brown of Ritholtz Wealth Management. The tariff and broader policy uncertainty, he said, pushed many management teams to (again) get (more) serious about efficiency. Investors have rewarded companies for paying closer attention to their margins and it’s likely that attitude sticks around.
“You want enough concern to create good decisions,” Colas summed it up, starting at 22:15 of this video.
For our money, “productivity” is a front-runner for 2026 business word of the year.
About the Author

Geert De Lombaerde
Contributor
A native of Belgium, Geert De Lombaerde joined EndeavorB2B in September 2021 to cover public companies, markets, and economic trends primarily for IndustryWeek, FleetOwner, Oil & Gas Journal, T&D World, and Healthcare Innovation. His work focuses on strategy, leadership, capital spending, and mergers and acquisitions, and he also works with Endeavor Business Intelligence on surveys and data projects.
Geert has been in business journalism since the mid-1990s. With a degree in journalism from the University of Missouri, he began his reporting career at the Business Courier in Cincinnati, initially covering retail and the courts before shifting to banking, insurance, and investing. He later was managing editor and editor of the Nashville Business Journal before being named editor of the Nashville Post in 2008. He led a team that helped grow the Post's online traffic by an average of more than 15% annually before joining Endeavor.
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