Digital Transformation That Actually Scales (And Isn’t Rocket Science)
Plenty of companies can point to a “cool pilot” that never went anywhere.
As Robert Schoeberger reports in Control, the difference between one-off experiments and scaled digital transformation isn’t rocket science, even when the industry involves actual rocket science. Schoeberger shares a perspective from Rockwell Automation SVP Tessa Myers, who gave the keynote address at this year's Automation Fair held in Chicago.
According to Myers, successful initiatives have three things in common: they put people at the center, measure more than cost, and start with projects big enough to matter across the business. Leaders who “start with the end in mind” spell out clear business outcomes, lead with transparency about challenges, and then empower teams with tools and training.
For example, at Canadian food maker Perth County Ingredients, that meant outfitting maintenance teams with tablets so they had the right information in hand. The result: reactive maintenance and after-hours calls fell by more than 50%, and work became more predictable, less stressful, and more strategic.
Myers also argues that many promising projects die in the boardroom because they’re justified only on cost. In a world of volatility, she urges executives to value agility, uptime, and resiliency alongside lean operations. Companies that think “boldly and broadly” about digital value are already seeing faster recovery from supply chain shocks, higher first-pass yield and quality, and less unplanned downtime.
Her final rule flips the usual “start small” advice: don’t dabble in trivial use cases. Instead, pick horizontal applications that can scale, like AI vision for quality inspection, automated material handling between lines and warehouses, or in-line process optimization using sensors and AI. A frozen French fry producer did exactly that, using predictive modeling and real-time monitoring to optimize cooking conditions, standardize output, and increase plant throughput without adding new lines.
Whether you’re running a food plant, a machine shop, or a services operation, the guidance is the same: clarify the outcome, involve your people, aim tech at shared pain points, and design use cases that can repeat across sites, shifts, and teams.
Read more here.
About the Author

Abby White
Vice President, Content Studio
Abby White is a content strategist, newsroom-trained writer, and brand storyteller. As Vice President of EndeavorB2B’s Content Studio, she leads client-driven custom content programs across 90+ brands and the content strategy for topic and role-based newsletters serving executive audiences. An award-winning journalist with a marketer’s mindset, Abby brings 25 years of experience leading editorial, communications, marketing, and audience-building efforts across industries.
Abby launched her first magazine, Abby’s Top 40, in 1988 and made everyone in her family read it. While attending the University of Illinois, she paid her rent as a professional notetaker, which might explain why she still gets asked to take notes in meetings. Since then, she has held editorial leadership roles at an alt weekly, a newspaper, a luxury lifestyle magazine, a business journal, a music magazine, and regional women’s magazines, developing a sharp writing edge and a conversational tone that resonates with professional audiences.
She expanded into marketing while leading communications for an entertainment industry nonprofit and later drove rebranding and audience-building efforts for an NPR music station. At EndeavorB2B, she has been instrumental in driving editorial excellence, developing scalable content strategies across multiple verticals, and building the foundation for EDGE, the company’s portfolio of executive newsletters.
And if you’re a writer interested in contributing to ExecutiveEDGE, she’s the person you need to (politely) bug.
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